One of the most polished brands I’ve seen at BLUEPRINT is PHUONG MY and the SS2014 collection showcased at the trade show left a deep impression. The designer may be young but the brand targets sophisticated women who can afford luxury and enjoy the finer things in life. The simplicity and elegance of the designs shines through and I find the designs very refreshing amongst those featured at BLUEPRINT.
Aged 26, Tran Phuong My is born in Ho Chi Minh City, Vietnam and studied at the Academy of Art University in San Francisco. Her attention to detail is immaculate and again, this can be seen in her works. It also dawned on me that the fabric used for SS2014 is very unique; a beautiful pastel coloured organza silk, and I’m impressed to learn that fabric production is exclusively outsourced to the brand’s partners in Paris, Milan and Hong Kong.
PHUONG MY’s brand vision is to share the beauty of the modern Asian women with the entire fashion world; a truly inspiring statement. According to the brand profile, “PHUONG MY’s greatest inspiration comes from the exquisite virtue of Asian women, who are at the same time fervent and feminine, bold and delicate. Behind their dainty grace, there lies brilliant compassion and admirable strength. With beautiful, striking silhouettes and made from the most exclusively luxury fabrics, designs of Phuong My always embrace the feminine figure of the Orient and make women feel confident about themselves.”
The latest PHUONG MY SS2014 collection is titled Summer Scent which the designer calls “a special treat for women who want to feel feminine, elegant and gorgeous”.
Inspired by various element of nature during summer time, sweet pastel colours such as light and baby pink, chartreuse, mint and grey are applied in PHUONG MY’s signature cutting-edge designs. The brand’s trademark puffed waistline is a prominent feature while the use of laser-cut floral appliqués is added to create a sophisticated 3D visual effect.
The collection centers on creating a diverse spin to the usual cocktail beat by applying a thoughtful selection of fabric and colours. The use of premiere silk, signature wool silk and luxurious Korean polyester organza creates a unique texture and silhouette to the pieces.
Their FW2013 collection celebrates the Asian women by crafting fabric structures and forms that embrace, with rhythm and harmony, the feminine figure of the Orient. The silhouette is further defined by dresses and outer pieces such as coats. While short-sleeved blouses and dresses hug and reveal the female form, the outer pieces carve out visually structural contours, think sculpted shoulders, large collars, and cocoon shape or straight form jackets.
I’m not so much into dresses but there’s no doubt I’ll be waiting for the designer to expand her range of offerings to include pieces that’ll fit with the rest of my wardrobe. I can’t wait.
(Images from PHUONG MY)