Cami Gualta: Breathing life into car tyres

I just took a short trip to Europe.  Needless to say, Milan is a major fashion capital but beyond the usual luxury labels (i.e. Prada), I attempted to search for local talents and stumbled upon Cami Gualta in a cool concept shop, Shopping Lifts Spirit.

Cami Gualta, which means ‘creative room’, is founded by two young artisans, Maria Carmela and Gualtieri Lacerenza.  They met at the Academy of Fashion in Rome and found a common passion in handcraft work.  Their work revolves around eco-sustainability and the re-use of existing materials such as car tyres.  Using tyre as a material, the duo designed accessories such as necklaces, earrings and brooches which look like leaves, tulips, ginkgo biloba.

As tyres are typically associated with durability, the idea of converting something tough and hard into flowers is quite romantic and poetic.

x Sybil

(All images from Cami Gualta blog)