Dior’s first Pop Up store

Following my previous entry about Dior‘s collaboration with German artist and sculptor Anselm Reyle, Dior has now opened a Dior X Anselm Reyle pop up store in Miami in time for Art Basel.

The store will be stocking the entire capsule line exclusively (before the rest of the selected stores worldwide start stocking it on 9th January 2012). Customers can expect complementary manicures, French pastries and coffee.

There will also be events with multiple guest DJs appearances (including Harley Viera Newton, Mia Moretti), photobooth and gaming tables. A true effort in trying to make the brand younger and more energetic.


Pop up store opens from now till 9th january 2012.
191 NE 40th St., Unit 101, Design District

X Alex

(Images from wwd, in style, harpersbazaar)

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