Arika for Barneys

Almost anyone who comes into contact with Lady Gaga achieves instant fame and in the case of artists and designers, I’m happy to see them embrace popular culture (without compromising on their artistic integrity).

Artists and designers such as Terence Koh and Franc Fernandez have become headline news because of their collaborations with Gaga. The latest addition is Nobuyoshi Arika. Already a master in the field of photography, he photographed Gaga for Vogue Hommes Japan and went on to do a campaign with model and actress Kiko Mizuhara for Barneys New York. A set of fetishistic food photographs; it is in his signature style of erotica. Known for his trademark rope bondage photographs, he has published more than 450 books of photography. He can now add Barneys holiday catalogue onto his list. 

A beautiful headpiece but Arika’s photographs are never about the clothes. Actress Kiko Mizuhara is in character for this shoot.

Food almost seemed like an excuse in this campaign but the act of photography is amazing. Arika captured the atmosphere, the mood, the character and the space. The clothes? They are secondary and I love it.

X Sybil

(Images from NOWNESS)

About fashionartisan
Bringing out the art in fashion

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