Matohu: A Sense of Restrain

“Matohu is a Japanese concept. It has two meanings:

The first meaning is to wear clothes in such a way that it creates an atmosphere of beauty, like the motion of wrapping your body softly, and leaving a gentle afterglow.

The second gives the sense of restraint, allowing oneself to mature, like a fruit, slowly, and not to consume something hastily and throw it away.”

This is how the Matohu label is described by its designers, Makiko Sekiguchi and Hiroyuki Horihata.

Inspired by kimono and above all, Japanese traditions, the designers started the label in 2005. Ten years ago, Sekiguchi bought a kimono for her husband, Horihata, and this triggered a conversation on Japanese traditions and culture. “Makiko and I, we began talking about the essence of the kimono and thinking deeply about the Japanese sensibility,” said Horihata.

The couple’s credentials are impressive; Horihata worked for Rei Kawakubo at Comme des Garçons and Sekiguchi at Yohji Yamamoto. In fact, Kawakubo offered the designers their own label under the Comme des Garçons umbrella, i.e. Junya Watanabe or Tao Kurihara. However, Matohu’s concept of traditional Japanese culture did not suit Comme des Garcons’ modern vision. Horihata explained, “I’m looking for something new too, but not avant-garde new.”

The designers created Beauty in the Keicho Period, a special series of collection inspired by the Keicho period, which is from 1596 to 1615. Oribe is a style of pottery representative of the Keicho Period (1596-1615) and the SS2010 special collection is inspired by this form of pottery, bright and playful.

The designers “believe this pottery embodies not only a 400-year-old Japanese sense of beauty, but also (their) brand concept.” To them, Oribe is “an expression of the joy of life, using bright colors, unique cutting and asymmetric shapes”.

X Sybil

(Images from Matohu‘s website)

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