Yves Saint Laurent Manifesto

To continue Alex’s post on YSL, Stefano Pilati has being producing the Yves Saint Laurent Manifesto for eight consecutive seasons now. Pilati’s vision is to ‘bring the brand back to the streets’, an idea specked off by YSL’s revolutionary move to produce a ready-to-wear line. More relevant than each season’s campaign seems to be the process of producing it. The importance of ‘process’ seems much more driven today than ever.

The spring/summer 2011 Manifesto document takes the reader on a six-month journey; from the runway show, to backstage shots, to the campaign’s location shots at the 1930s Villa Bled Roknine in Marrakech’s Palmeraie. It concludes with a ‘making of’ spread of test shots and edits.

Stefano Pilati explained, “I was no longer interested in thinking of fashion in an elitist way. Everything I picked up from the manifestos in the past suggested that they were trying to create energy around an ideology that was considered, in its time, underground. The Yves Saint Laurent manifestos are against aggressively, against exclusivity, against classification, against isolation, against introversion, against always looking at oneself. This is what it comes to in the end. Fashion can give rise to all of these things and it shouldn’t, especially today.”

And I totally agree!

Some images from the Manifesto. View the entire document here.

X Sybil

(Images from YSL )

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