As promised, after the BLUEPRINT event, we caught up with some of the designers we like.

One of the labels I was really taken with is HEOHWAN SIMULATION by London based Korean born designer, Heo Hwan.  Although the label is only two-year-old, the designs exude a sense of timelessness.

A graduate of the Royal College of Art, Hwan developed his label while studying menswear at the RCA.  The minimalism and tailoring is reflected in his womenswear collections which incorporate feminine elements within strong silhouettes.  What’s fascinating is Hwan’s vision for his label: “to showcase decade projects and the theme of the each collection starts from his experimental artwork which is inspired by his critical view point of fashion history and phenomenon, that aims to approach the key silhouettes more aesthetic angle than visual view point.”

HEOHWAN SIMULATION 2012/13 AW Collection – The Flâneur

This collection embraces the transformations of silhouettes, lines, and colours of the streets as seen through the lens of a Flâneur.

We caught up with Hwan over email to learn more about his inspiration and creative process.

Tell us more about yourself and how you became a fashion designer. When and how did you first become interested in fashion?

I was a student who majored in humanities. After studying in the Department of Fashion Design as a vice major, I began to study more intensively about fashion.


What inspires you as a designer?

The history and phenomena of fashion and the future of fashion.


Is there a specific type of woman you design for?  Do you have a muse?

I don’t have a special muse for my collection.  I focus on creating a more innovative and feminine vision rather than a fashion concept. I especially respect women who pay special attention to an adjective word – attractive.
Do you have any favourite designers? Who are they?

Hussein Chalayan

What is the critic collection project?  Can you tell us more about it?

I wanted to remind people what a decade means for a designer, thus the title of my project reflects this past decade. As a new designer, I want to have a great meaning for the decade itself.  Therefore, I selected the title critical project. This will help me study about design, for myself.


Tell us more about your SS2012 collection.  Why is it named “ A F F F ”?

Again Form Follow Function is one of the campaigns that a design philosophy in early the 20th century organized.  Although this campaign has already declined, I reintroduced the concept as my hope of bringing back the pure functionalism which became a mainstream in those times.

SS2012 collection – Again Form Follow Function

Hwan explained, “It is said that my art work launches a criticism for fashion that is distorted with commercialism and absurd sentimentalism pursued by the contemporary people.”  That is the work of an artist and hope more designers engage in such dialogues and aspire to generate such discourse.

x Sybil

(Images courtesy of the designer)


About fashionartisan
Bringing out the art in fashion

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