ONE CHOI: Timeless and modern knitwear

One Choi

It was a real pleasure meeting the designer behind ONE CHOI at Blueprint this year. Even though knitwear may not be an obvious choice for the Singapore audience, the minimalist look is a refreshing one with all the colours we’ve seen these past seasons. One Choi, the designer behind ONE CHOI, started out as a ceramist. Her initial love for raw materials began during her BA in Ceramics, and after an introduction to knitwear while she took her second BA in Textile Design at Central Saint Martin’s College of Art & Design, she decided that her true calling was in knitwear design. From there, she dedicated herself to an MA in Fashion Knitwear.

One Choi One Choi

After her graduation show at London Fashion Week, Choi was invited by Julie Gilhart, former fashion director at Barneys New York, to place her collection at Barneys for sale. From 2003 to 2006, Choi worked for Alexander McQueen in London as a knitwear textile designer. She also collaborated with Marios Schwab for a A/W editorial campaign in Dazed & Confused magazine in 2005. After returning to Seoul in 2007, Choi worked as a director for knitwear design at one of the largest fashion retailers in Korea which oversees Lanvin collection.

Choi finally started her own label, ONE CHOI, in 2012 and is on her way to international success. Surprisingly, the label is not stocked in Korea yet but it is available in Italy, USA, Israel, Japan and very soon, Singapore. Produced in South Korea by accomplished textile factories, ONE CHOI uses Italian yarn to produce seamless knitwear. The label is founded based on Choi’s belief in the simplicity of form that is both timeless and innovative.

One Choi

One Choi

ONE CHOI’s S/S 2013 collection is a reappraisal of Carl Jung’s theory of Persona. Choi sheds the idea of the single personality and releases the ‘caged’ egos that are innate to each person. Applying this concept, Choi brings harmony to different textures, yarns, and colours within one silhouette, creating modern knitwear in her own way.

Can’t wait to get my hands on some of her works!

x Sybil

(Images provided by ONE CHOI)

About fashionartisan
Bringing out the art in fashion

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