J KOO: Take your pick



J KOO, launched in the UK in 2010, is founded by designers Jinwoo Choi and Yeonjoo Koo. According to the designers, the label is “a blend of simplicity with an alternative take on luxury and femininity, which creates an immediate recognizable modern aesthetic”. From my point of view, the look is young, modern and quite international while retaining that uniqlely Korean aesthetics.

Though a young label, the designers have participated in the 2012 F/W Seoul Fashion Week (Generation Next) and 2013 S/S Seoul Fashion Week (Generation Next) and looks set to continue reaching out to the rest of the world. They are already stocked in Korea, Hong Kong and New York.




I was impressed by the range of selection available. There were more than 20 looks from the A/W2013 collection and while varied, the collection proves to be very accessible. I especially like the quirky and loose dresses.

Hope to see them in more parts of Asia soon!

x Sybil

(Images provided by J KOO)

About fashionartisan
Bringing out the art in fashion

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