Asia Fashion Summit: The Korean Showcase

Asia Fashion Summit is usually spread across three days with two days of talks and one day of workshop. This year, however, the programme consists of one day of talks and two days of workshops, which is a pity. Sometimes you get the usual sales pitch, i.e. our country is great for producing your designs or our departmental store has everything you need, but you usually find gems within the programme. These are speakers who give real insight to new trends or retailing strategies and there is Colin McDowell, because who doesn’t want to have a chat with him?

The unofficial ‘Korean showcase’ turned out to be the highlight of the Summit. Rick Yoo, Managing Director of Lotte Global Fashion Division and Jay Anne Jin, Executive Director (Business Development) of LF Corp presented the dynamism of the Korean retail industry and building a solid, long-lasting organizational capability respectively. What’s interesting is that they did not focus on their successful business models but instead discussed key issues within the Korean fashion industry and Korean culture. This ability to self-critique and self-reflect is probably why they are so successful. They understood that Korea’s development and growth in the industry has exceeded healthy limits and that traditions and quality are being compromised. Nonetheless, there are lots to learn from the Koreans, especially their sense of patriotism and loyalty to Korean brands; something we can definitely take a cue from. Time to prove yourselves at this weekends’s BLUEPRINT emporium!

x Sybil
(Image from Textile & Fashion Federation, Singapore)

About fashionartisan
Bringing out the art in fashion

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